Austin, Texas — June 22, 2011 — Isis, the mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced Austin, Texas is among the initial launch markets for the Isis mobile commerce program. Austin merchants and consumers are expected to be among the first in the U.S. to adopt a comprehensive mobile commerce experience in 2012.
“Today we are delighted to announce that Austin will be an initial Isis launch market for the Isis mobile commerce program,” said Michael Abbott, chief executive officer at Isis. “Austin is home to progressive and tech savvy consumers and merchants – a key demographic for Isis’ mobile commerce program. The city’s culture of innovation, thriving business community and early adopters make it an ideal launch market for Isis.”
Starting in the first half of 2012, Austin consumers will be able to use Isis-enabled mobile phones to make point-of-sale purchases and redeem offers at participating merchant locations throughout the city. Isis is working closely with local merchants and the Austin Chamber of Commerce to spur wide scale consumer adoption and merchant support across Austin.
“Austin being chosen as one of the first U.S. markets for Isis to launch is yet another strong confirmation that Austin has cemented its reputation as a national leader in innovation and technology,” said Mike Rollins, CCE, president of the Austin Chamber of Commerce.
Isis will bring mobile commerce to consumers and merchants by allowing them to use mobile phones to make point-of-purchase sales through the use of near-field communication (NFC) technology.
The Isis system will evolve to offer customers across the U.S. a highly secure and convenient way to pay, redeem offers and store merchant loyalty cards, all with the tap of a phone. Earlier this year, Isis announced Salt Lake City as an initial launch market in the first half of 2012.
The joint venture is between AT&T Mobility LLC, T-Mobile USA and Verizon Wireless and is based in New York City. The venture is chartered with building ISIS™, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. The Isis mobile commerce network will be available to all merchants, banks, payment networks and mobile carriers. Isis is a trademark of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners.
Cautionary Language Concerning Forward-Looking Statements
Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. The words “anticipate,” “believe,” “expect,” “may,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements are subject to risks and uncertainties, including, without limitation, those set forth in the discussions of factors that may affect future results contained in AT&T, Deutsche Telekom AG’s (T-Mobile USA is the U.S. wireless arm of Deutsche Telekom AG), and Verizon Wireless’ filings with the Securities and Exchange Commission. AT&T, T-Mobile USA, and Verizon Wireless disclaim any obligation to update and revise statements contained in this news release based on new information or otherwise.