We’re clearly not the only ones dreaming of a revolutionized shopping experience this holiday season. Remodista – which hosts Bricks + Mobile – shared this YouTube video of consumers sharing their mobile wishes for retailers. It will be interesting to see how much the retail experience has changed by this time next year.
We’re thrilled to announce the Isis Mobile Innovation Forum: Capitalize on the Contactless Future will take place in Austin on Feb. 21-22. As you know, Austin is a key launch market for Isis next year and mecca for technology innovation. It’s the perfect place to convene point of sale software companies, value added resellers and merchants for a discussion about the business opportunities created by Isis and mobile payments.
The event will include in-depth sessions previewing the future of commerce. Attendees will also get a first-hand look at the Isis platform.
Event registrations opens on Dec. 1. For more information about the event and agenda, visit http://isisinnovationforum.com/ or contact isis@iemshows.com.
Look forward to seeing you here!
–Nan Matthews Edwards, Austin City Development Manager
We’re looking forward to the National Retail Federation’s 101st BIG Show on Jan. 15 – 18, 2012 in New York City. Stay tuned for more details about Isis’ participation. In the meantime, you can learn about the NRF Annual Convention & EXPO on its website.
The GSMA announced new keynote speakers for Mobile World Congress 2012, including our CEO Michael Abbott. The event will be held Feb. 27 – March 1, 2012 in Barcelona. For more information about the lineup and conference program, check out Mobile World Congress 2012 and the news release.
Nan Matthews, our Austin development manager, discussed the possibilities of mobile commerce at the Texas Wireless Summit last month. She shared this infographic depicting how contactless offers and payments could someday allow consumers to bypass long lines and redeem offers at their favorite coffee shop. You can learn more about Isis’ launch in Austin here.
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A new Juniper Research report projects mobile coupons will exceed $43 billion by 2016 – a big increase from $5.4 billion in 2011. As report author David Snow explains, “To ignore the potential of mobile coupons would be to ignore the future of mobile commerce.” Mobile commerce platforms like Isis enable mobile coupon delivery and redemption, presenting merchants with opportunities to build customer loyalty.
The Juniper Research press release and report include more interesting findings about the future of mobile coupons.
We were interested to see GigaOm report that mobile marketing will be a key driver in the growth and adoption of NFC technologies. This is because mobile commerce platforms incorporating coupons and loyalty reward programs provide value to both consumers and merchants. You can read the full GigaOm story to learn more about the role of mobile marketing in mobile wallet initiatives like Isis.