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A new Juniper Research report projects mobile coupons will exceed $43 billion by 2016 – a big increase from $5.4 billion in 2011. As report author David Snow explains, “To ignore the potential of mobile coupons would be to ignore the future of mobile commerce.” Mobile commerce platforms like Isis enable mobile coupon delivery and redemption, presenting merchants with opportunities to build customer loyalty.

The Juniper Research press release and report include more interesting findings about the future of mobile coupons.

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