Did you know mobile commerce began with a vending machine in Helsinki, Finland more than 10 years ago? An American Express infographic documents NFC technology’s evolution to make mobile commerce a reality today. A GigaOm story also outlines Isis’ early beginnings and projects where the industry is headed.
Monthly Archives: January 2012
Who do you trust with your personal banking information? KPMG survey results suggest consumers trust financial institutions and payment startups to drive mobile payments. To learn more about players likely to define the mobile commerce space in the year ahead, we encourage you to read GigaOm’s report.
We came across a great Forbes column that highlights how mobile commerce benefits a retailer’s bottom line. As the article explains, mobile commerce enables retailers to develop personalized, meaningful customer relationships that can influence behavior and boost spending. The author predicts “retailers who integrate mobile and the in-store experience with context will thrive.”
To learn more about what mobile commerce means for merchants, read the entire Forbes article.
According to CNBC, eMarketer predicts 37.5 million U.S. consumers age 14 and older will make at least one purchase using mobile phones in 2012. Compared to last year, this is an increase of 10 million consumers paying with mobile wallets at local retailers, both big and small. To find out why mobile matters in the world of small business, read up on CNBC and Mashable’s latest reports.
Visa Europe’s Contactless Barometer benchmark study is an interesting read and sheds insights on U.K. consumer adoption of mobile payments. Visa Europe found that while the availability of NFC-enabled handsets is expected to drive mobile payments, banks and retailers play a significant role in spurring consumer adoption. Similar reports suggesting consumers trust financial institutions to drive mobile payments are also circulating in the U.S. What are your thoughts?
At Isis, security is a top priority because we know it’s important to consumers. The Austin American-Statesman reports Isis’ partnership with digital security company Gemalto is a key step in ensuring secure mobile transactions. To learn more about our relationship with Gemalto, see the Austin American-Statesman story or press release announcing our partnership.
At the Consumer Electronics Show, Isis’ Doug Kilgour participated in a panel that explored how mobile commerce will enhance the retail experience. A Wall Street Journal video report confirms CES is buzzing about mobile commerce and covers the latest industry developments. Check it out below.
At the Isis Mobile Innovation Forum next month, Bjorn Ovick, Visa’s senior business leader of global acquirer processing, will deliver a keynote on preparing the U.S. payment infrastructure for NFC-based mobile payments. He will discuss Visa’s plans to accelerate chip migrations, security necessary to drive the growth of contactless commerce and payments products and leveraging EMV to promote next generation POS programs.
To register for the Feb. 21-22 event in Austin, Texas, visit http://isisinnovationforum.com/.
Forrester Research predicts mobile commerce will be a $31 billion enterprise by 2016. This year, The Washington Post and ABC News expect mobile payments will proliferate as more NFC-enabled devices go to market, due in part to Isis’ launch. What’s your mobile prediction for 2012? Check out The Washington Post’s tech trend roundup to see what others are saying.
The Retail Solutions Providers Association, or RSPA, is hosting a webinar for merchants looking to navigate the complex web of mobile payments services. Join Isis for an engaging conversation on Jan. 11 at 2:00 p.m. EST to learn how your business can play a crucial role in the mobile commerce ecosystem. You can register for the event here.