Austin, Texas — June 22, 2011 — Isis, the mobile commerce joint venture between AT&T Mobility, T-Mobile USA and Verizon Wireless, today announced Austin, Texas is among the initial launch markets for the Isis mobile commerce program. Austin merchants and consumers are expected to be among the first in the U.S. to adopt a comprehensive mobile commerce experience in 2012. Read more »
Forbes wrote an insightful article about the benefits of developing a comprehensive mobile commerce platform. As Isis works toward a 2012 launch, we agree that a robust, open platform that provides consumers with choice will be key to driving adoption.
As Jaymee Johnson, our head of marketing, explains to PCMag.com, “Salt Lake is the first of many markets. We are committed to full commercial availability.” To read more about the Salt Lake City launch, you can read the entire PCMag.com story.
The Salt Lake Tribune highlighted the Utah Transit Authority (UTA) as one of the reasons Isis selected Salt Lake City to be a launch market. Transit will be key to driving adoption of mobile commerce, so our partnership with the UTA – which is already NFC-enabled – is an important milestone.
We’re thrilled to announce today that Salt Lake City will be an Isis launch market in 2012. An Associated Press story notes Isis is working with local merchants to deploy the Isis mobile commerce platform across the city.